FIBA has announced a four-year broadcast partnership with Deutsche Telekom, bringing world-class 3×3 basketball action to fans in Germany through MagentaTV and MagentaSport platforms.
This collaboration will grant Deutsche Telekom exclusive digital and linear rights to all major FIBA 3×3 events, building on the success of Germany’s women’s 3×3 team winning gold at Paris 2024. According to Alex Sanchez, 3×3 Managing Director, 3×3 Managing Director “Partnering with Deutsche Telekom is a very exciting opportunity to bring world-class 3×3 basketball action to our passionate and rapidly growing fanbase in Germany. This collaboration will significantly increase our visibility and generate greater engagement with existing and new fans in the region.”
Dorothea Jacob, VP Proposition & Content MagentaTV, highlighted the benefits of the partnership, stating “By expanding our rights portfolio to include the most important 3×3 competitions, we are further expanding our unique basketball platform. We are combining our strong live content from FIBA competitions, EuroLeague and with the urban dynamics and event character of the 3×3, with which we want to reach a new target audience. For fans, this means: all the top games, all the stars, all the formats – Home of Basketball on MagentaTV and MagentaSport.”
Dr. Henning Stiegenroth, Senior Vice President of Sports and Sponsoring, Deutsche Telekom AG, emphasized the company’s commitment to 3×3 basketball, saying “3×3 basketball is dynamic, thrilling and close to the young target group – making it a perfect complement to our existing commitment to basketball. With the ‘Baskets Bonn Telekom’ team, we want to build a long-term project based on performance and vision, which excites the Basketball fans. The players are part of a professional team as well as part of the DBB national team and will embark on a medal-winning mission to Los Angeles 2028. We have the goal to increase the visibility of 3×3 in Germany and internationally – on the court, on TV, and on digital platforms.”
The partnership begins on June 13, with the FIBA 3×3 World Tour 2025 and FIBA 3×3 Women’s Series in Vienna the first events to be aired. Fans will then be able to tune into coverage of the year’s flagship event, the FIBA 3×3 World Cup 2025 in Ulaanbaatar, Mongolia, from June 23-29.
The agreement will cover the following FIBA 3×3 events: FIBA 3×3 World Cup (2025, 2026, 2027, 2029), Olympic Qualifying Tournaments (2028), FIBA 3×3 Europe Cup (2025 – 2029), FIBA 3×3 Champions Cup (2025 – 2029), FIBA 3×3 World Tour (2025 – 2029), FIBA 3×3 Women’s Series (2025 – 2029).
This partnership strengthens Deutsche Telekom’s commitment to sustainably growing the 3×3 basketball community across all levels of the game.
